The Off-Road ICON Awards

The off-road world has grown into one of the most passionate, connected communities in powersports. Riders, parks, builders, racers, creators, and brands have built something real, but until now, there hasn’t been a platform built specifically to celebrate them.

That changes with the Off-Road ICON Awards.

The inaugural ceremony takes place during the Offroad Products Expo in January 2027, bringing the community together for a formal night of recognition. It’s the start of what’s designed to become an annual tradition for the industry.

Innovation. Leadership. Community. Performance. Creativity.

The Off-Road ICON Awards exist to shine a light on the people and companies pushing the off-road industry forward, on the trail, in the shop, behind the camera, and at the events that bring everyone together.

This is a platform for the community, built by the community.

The Off-Road ICON Awards will feature categories spanning the full off-road world, including:

• Parks and destinations
• Events and races
• Brands and products
• Builders and custom shops
• Riders and racers
• Content creators and media
• Community impact and leadership

Nominations and voting happen online through the official Where2Mud awards landing page, with winners revealed live at the ceremony.

Nominations open the beginning of October 2026. Subscribe to our newsletter to be the first to know!

For the community: A real voice in recognizing the people, brands, parks, and businesses they support.

For finalists and winners: Meaningful exposure in front of an engaged national audience.

For the industry: A formal recognition platform that grows year after year.

For the Expo: Added energy and excitement around the Offroad Products Expo.

For everyone: A reason to engage, nominate, vote, attend, and celebrate together.

The Off-Road ICON Awards rollout is a multi-phase campaign that builds momentum from nominations through the ceremony and beyond:

Sponsorship opportunities run throughout the entire process, from pre-event promotion through nomination and voting campaigns, event-night recognition, and post-event coverage.

Available sponsorship levels include:

• Presenting Sponsor
• Nomination Sponsor
• Voting Sponsor
• Red Carpet Sponsor
• Trophy Sponsor
• Category Sponsors
• Finalist Announcement Sponsor
• Winner Reveal Sponsor
• VIP Reception Sponsor
• Program Sponsor
• Digital Media Sponsor
• Winner Media Kit Sponsor

Custom packages are available based on your goals, industry fit, and desired visibility.

Sponsorship supports the visibility, production, and growth of the Off-Road ICON Awards. It never influences nominations, finalist selection, voting, or winner results. Every category is judged on merit, and the process is built to protect the trust of the off-road community.

The Off-Road ICON Awards are a natural fit for:

• Powersports brands
• ATV, SXS, UTV, and off-road product companies
• Tire and wheel companies
• Performance brands
• Audio companies
• Apparel and lifestyle brands
• Custom shops and builders
• Off-road parks
• Event promoters
• Dealers and retailers
• Media companies
• Industry service providers

As a first-year program, the Off-Road ICON Awards give partners a rare opportunity: to be involved from the very beginning.

Founding partners help shape what’s set to become an annual tradition for the off-road industry, a long-term connection to the community, not a one-night sponsorship.

Where2Mud is currently talking with strategic partners, sponsors, and collaborators for the inaugural Off-Road ICON Awards. Additional details, sponsorship levels, and category information are available on request.

Contact: Stephanie Postell Where2Mud where2mud@gmail.com