Some builds are made to ride. Some are made to turn heads. And some are built with so much personality, grit, late nights, and love that they become a rolling reflection of the person behind the wheel.
For Cam Sullivan, also known online as Sassy Obsession, her 2016 Polaris RZR XP Turbo named Sassy is exactly that. Based out of Brainerd, Minnesota, Cam has been riding for as long as she can remember. Her off-road story started young, first behind the wheel of a little Barbie Jeep, then on a Suzuki 60 four-wheeler, and eventually on her dad’s Yamaha Grizzly 660. Riding has always been part of her life, but things changed in 2021 when she met her boyfriend and was introduced to the world of custom builds, bigger horsepower, and machines with serious personality.
That was when Cam knew she wanted one of her own.
Today, she has not one, but two RZRs: Sassy, her mud machine, and Boujee, a 2017 Polaris RZR XP Turbo. But Sassy is the build that truly lives up to her name.
Sassy sits on 42-inch BKT tires with 24-inch Fuel wheels and is packed with performance and durability upgrades. The build includes L&W Fab suspension, High Lifter 6-inch portals with 45% reduction, SuperATV Rhino C Series driveshaft, Rhino 2.0 axles, SuperATV 3-inch lift, Mega Keller ball joints, SuperATV traction bars, STM clutches, a Bikeman Performance Mega Mo Turbo, and charge tubes. The custom exhaust and cage were built by her boyfriend, while the painted plastics were done by a friend.
And while her boyfriend deserves a big part of the credit for the physical build, Cam was not just standing on the sidelines. She put in her own work, including powder coating everything herself through her own powder coating company. That detail alone makes Sassy more than just a custom machine. It makes it personal.
The inspiration for the build came from Boss Whiskey Biz’s old RZR, Sweet N Low. Cam said the second she saw it, she knew she wanted her future husband to build something like that for her. At the time, she had no idea that a year and a half later, that dream would be sitting in front of her. Originally, she planned to go with a pink cage and white plastics, but after seeing someone else with a similar color combo, she switched directions and chose teal — a color combination she had not seen anywhere else.
That choice paid off.
When people see Sassy, the first thing they notice is the color. The second thing they notice is the sound. Cam says the bright colors and straight-piped exhaust get the most attention, and you can hear her coming from a mile away. It is bold, loud, and unapologetically hers.
But like most true builds, Sassy did not come together easily. The biggest challenge was getting everything finished before the first event of the year. Cam and her boyfriend pulled plenty of all-nighters to make it happen, proving that the best builds are not just bought. They are built with time, pressure, patience, and a whole lot of stubborn determination.
And according to Cam, the build is never truly finished.
“There’s always things to add and upgrades to make,” she shared. She is already hoping to go bigger next year.
Cam’s second machine, Boujee, is also getting its own upgrades. Boujee is a 2017 Polaris RZR XP Turbo and was actually Evolution Powersports’ test machine from 2017, meaning it already has their clutch kit, turbo, and charge tubes. The build also includes Lonestar Racing suspension, SuperATV steering rack, Rhino 2.0 axles, Rhino U Series driveshaft, L&W Fab tie rods and radius rods, a custom cage, custom exhaust, and painted plastics. Cam also recently added 32-inch Pro Armor XG tires with 15-inch MSA beadlocks from TireWiz in Buffalo, Minnesota.
For Cam, though, the machines are only part of the story. What she loves most about riding is the people. Whether she is trail riding around Minnesota or traveling to mud parks out of state, she says she always meets amazing people. To her, the mud community feels like family.
That is what makes this lifestyle bigger than tires, parts, horsepower, or paint. It is about the people who help, support, cheer, film, build, ride, and show up.
Cam gives a special shoutout to her family for being her biggest supporters, her boyfriend for building two “bad ass machines” for her, her sister with JS Photography for capturing such great footage, and everyone who has helped make her dreams a reality.
For anyone starting their first build, Cam’s advice is simple: have a plan and start sooner than you think you need to, especially if you are trying to make a deadline before an event.
You can catch Sassy out riding mostly in Minnesota, but Cam has a few out-of-state events on her list, including Bricks Off-Road Park June 11–13, Michigan Mud Jam August 19–23, and Rednecks with Paychecks September 17–20. And knowing Cam, there is always a chance she may get a wild hair and add a few more stops along the way.
So why is Sassy Built for the Bog?
Because every inch of this build reflects the blood, sweat, tears, and passion Cam poured into creating a machine that is not only built to perform, but built to represent her.
Follow Cam online:
Instagram/TikTok: @sassy.obsession
