If you’ve ever pulled into a mud park and thought, “Why does all off-road gear feel like it was made without women in mind?” — Erin Pantalone had the same thought… and then turned it into a brand.
Branded Heifer Hat Co (BHHC) is shaking up the off-road and SxS scene with loud, unapologetic, unhinged gear made for riders who send it hard, break things occasionally, and wear every mud splatter like a badge of honor.
Built by a Rider, Not an Outsider
Based in Angleton, Texas, Erin Pantalone isn’t just the owner of Branded Heifer Hat Co — she’s part of the lifestyle.
Mud parks are her favorite weekend escape (second only to fishing), her kid’s races, but riding isn’t a hobby — it’s a way of life. This world was already home long before BHHC existed.
When custom hat bars started taking off, Erin noticed something missing. There was plenty of gear… just not much that spoke to the off-road and SxS community — and almost nothing designed with women in mind.
So she did what Built for the Bog women do best:
She created what didn’t exist.
What Branded Heifer Hat Co Brings to the Mudding Community
BHHC delivers custom-designed, attitude-filled gear centered around the off-road lifestyle. Think bold designs, zero boring vibes, and plenty of personality for anyone who sends it, breaks it, and calls that a good day.
What makes Branded Heifer Hat Co different is authenticity. Erin isn’t designing from the outside looking in — she’s creating gear for the weekends she actually lives.
And while the industry is packed with options for men, Erin saw a gap for women who wanted gear that felt just as bold, expressive, and unfiltered as they are. BHHC fills that space with creativity, confidence, and chaos — in the best way.
Favorite Place to Ride: Sabine ATV Park
Ask Erin where she loves to ride, and there’s no hesitation:
Sabine ATV Park. No question.
It’s close to home, the people are solid, and the river is one of her favorite places to hang out. On top of that, the upgrades being made at Sabine just keep getting better — making it a park she’s proud to support and return to again and again.
One Tip for New and Experienced Riders
Whether you’re brand new to mud parks or have years behind the wheel, Erin keeps it simple:
“Don’t be afraid to ask to tag along.”
Rolling with a group keeps riding safer, more fun, and dramatically reduces those “well… that was a bad idea” moments. Plus, the off-road community is one of the most welcoming groups of people you’ll ever meet.
The Quote That Says It All
If you’ve seen Branded Heifer Hat Co around the park, you’ve probably heard the phrase that sums it all up:
“It’ll Buff!”
Mud happens. Scratches happen. Gear gets wrecked.
That’s part of the ride — and part of the story.
What’s Coming This Riding Season
This riding season is packed with events Erin is genuinely excited about, including:
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River Run
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WTF Off-Road Bounty Course – Rats Event
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PowerSportsExpo (July) – Erin’s first appearance
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Lost Riders Back to School Event at Sabine (July)
Each of these events is run by incredible people she’s proud to call friends. Erin credits Randi — who invited BHHC to its very first event in Alabama — as one of her biggest supporters from the very beginning. These aren’t just events on a calendar; they’re relationships built through the mud.
Why Branded Heifer Hat Co Is Built for the Bog
Branded Heifer Hat Co represents what the off-road and mudding community does best — real people, real connection, and gear built by someone who actually lives it.
If you’re looking for off-road apparel with attitude, authenticity, and zero apology, BHHC delivers.
🔗 Learn more about Branded Heifer Hat Co:
👉 https://brandedheiferhatco.com
📱 Follow on Facebook & TikTok: @BrandedHeiferHatCo
And if you see Erin at the park this season —
you already know what to say.
It’ll Buff. 💪🟤
